Symmetrical Balance: Forms are mirrored on either side of a central axis.
Asymmetrical Balance: Creates an equilibrium among the visual elements that do not mirror each other on either side of an axis.
Radial Balance: Design elements extend out from a central point, radiating in all directions while anchored in the center.
Scale: The size of a form when compared with the human size.
Proportion: The relative size of visual elements within an image.
Emphasis: Gives particular prominence to part of a design.
Contrast: Created when two or more forces operate in opposition.
Variety: The use of diverse elements.
Repetition: Occurs when the same visual elements are used or effect any number of times within a composition.
Rhythm: The organization of these multiple elements or effects into a deliberate pattern.